Advertising Watchdog is an organisation that monitors advertising campaigns. It also offers information about the correct use of language, style and format for newspaper, magazine and radio advertisements.
It would be wrong to think of Advertising Watchdog as an advertising agency. Their main objective is to ensure that the public are not misled by any misleading or untruthful advertising campaign.
The Advertising Standards Authority is the UK’s independent regulator of advertising across all media. The ASA is a non-statutory regulator which means that it has no power to change the law, but it does have the power to interpret and enforce advertising standards in a way which reflects behavioural norms and values.
Advertising watchdog is a regulatory body that ensures that advertisers follow legal guidelines while promoting their products.
The government should provide more legislation for the advertising industry to ensure that this sector does not abuse the consumers.